Innovation – For a healthier future - greenyard.group
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Innovating for a healthier future

Fruit and vegetables are the food of the future – even though they have always been a crucial part of our diets. Not only do they help us lead healthier lives and do they enrich our diets with important nutrients. They also play a crucial role in combatting climate change, as they require much less energy, water, land and natural resources than any other food category. As a major player in the world of fruit and vegetables, Greenyard is well-positioned to serve as a catalyst in this transition.

Our innovation strategy is centred around creating products that cater to evolving consumer expectations, with a mission to place fruit and vegetables at the centre of the plate and as core components of modern meals. With variety, nutritional value, convenience and – above all – great taste at the heart of our offering, we’re not just keeping up with the future of food, we’re shaping it together with our customers.

Available and affordable for everyone
We believe the many benefits of fruit and vegetables should be available and affordable for everyone. Working closely with our growers and our retail customers, we have streamlined our supply chain to make sure the best possible products are available at the right time, with the right quality and the right price. Making the healthy choice the easy choice.
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Inspiring people with new food experiences
With an incredible variety in taste, colour and texture, nature offers us a wealth of inspiration and endless possibilities for pure-plant food. Taking cues from great local traditions and the latest trends in world cuisine, our food experts create new and exciting food experiences in fresh, frozen and prepared while staying true to the natural power of fruit and vegetables.
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Creating new moments to enjoy pure-plant
Our ultimate ambition is to accompany people throughout the entire day with a pure-plant solution for every possible eating moment, from breakfast to late-night snacking, from aperitif to dessert. Along the way, we invent entirely new categories and redefine what healthy food tastes and looks like.
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Annual Report 2024-2025
Our integrated Annual Report combines commercial and financial reporting to inform shareholders, employees and the general public about Greenyard’s 2024-2025 financial year.