Building on a rich legacy that began over 40 years ago when Founder Hein Deprez started with a single mushroom farm in 1983, Greenyard's mission and vision have been clear from the start: to improve life by making the consumption of fruit and vegetables easy, fast, and pleasurable for everyone, while fostering nature. This timeless vision, focused on the end-consumer as the starting point, aims to deliver healthy, nutritious, and delicious pure-plant products in the most effective way possible.

Through entrepreneurship and passion, Greenyard has evolved from its humble beginnings into a game-changing global fast-moving consumer goods company. Today, the Group stands as a trusted partner for major European retailers, connecting them with a vast network of growers through a sustainable and data-driven supply chain, effectively challenging traditional models and creating true impact on food experiences with the pure power of plants.