As shoppers move through the fresh, frozen, and ambient aisles of their local supermarket, the sophisticated supply chain networks that make their preferred products available often go unnoticed. But behind the scenes, we are operating a complex supply chain, which connects customers, growers and consumers in a demand-driven Fork-to-Field supply chain to ensure quality, availability and affordability.

Working with perishable products of nature, we only have a short window to ensure they get to our customers at their very best. Our fresh produce is sourced from both local growers and growers around the world, with the origins often varying depending on the time of year. Only by carefully matching demand with supply, can we get each of our products on the shelves in the best quality, while preventing waste. In the Long Fresh division, we are sourcing from growers within a 150 km of our sites, allowing us to quickly preserve their taste and nutritional value within a few hours after harvesting.